RICHMOND, Va. (Nov. 4, 2026) – VCU Athletics and VCU Health are continuing their long-standing collaboration, with a partnership extension that reaffirms VCU Health as the official healthcare partner for VCU Athletics.
 
As a part of this collaboration, VCU Health will become the first jersey patch partner for all the Rams' varsity athletic programs and the first partner with on-court logos inside the Stuart C. Siegel Center.
 
 "Our partnership with VCU Health truly dates back to the beginning of our athletic department," said Ed McLaughlin, VCU Vice President & Director of Athletics. "For more than a half century, we've watched them grow to one of the highest ranked and impactful health systems in the world and they have watched us grow to one of the most respected athletic programs in the NCAA. Putting their brand on our jersey and our playing floor in the Siegel Center represents the next step in the partnership and we couldn't be more proud to continue to tell their story to those worldwide who watch our teams compete."
 
For decades, VCU Health has been a trusted healthcare partner of VCU Athletics, providing expert care to student-athletes across all sports. By combining the expertise of specialists throughout a wide range of disciplines with the dedication of on-campus athletic trainers, VCU Health remains committed to helping every Ram perform their very best.
 
" Our experienced healthcare teams and talented college athletes are no strangers to the dedication and hard work it takes to always strive for excellence, whether on the field, court or in the operating room or clinic," said Marlon Levy, M.D., MBA, CEO of VCU Health. "That shared commitment underscores why VCU Health is proud to continue our strong, deep-rooted partnership with VCU Athletics with this added collaboration."
 
The VCU Health jersey patch will be included on all Rams sports uniforms beginning this fall, while the on-court logos inside the Siegel Center will be in place for the start of the 2026 basketball season.
"VCU Health is an integral part of the great success of VCU Athletics and Ram student-athletes," said Erik Lowery, Chief Revenue Officer for VCU Athletics and General Manager of Learfield's VCU Sports Properties. "We're proud to shine a light on their dedication to the Rams through this expanded partnership that places them front and center for every competition VCU takes part in."
 
The partnership with VCU Health was facilitated by Learfield – the leading media and technology company powering college athletics – led locally by the VCU Sports Properties team with support from the company's Commercial Partnerships group.
 
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About VCU and VCU Health
Virginia Commonwealth University is a major, urban public research university with national and international rankings in sponsored research. Located in downtown Richmond, VCU enrolls more than 29,000 students in more than 200 degree and certificate programs in the arts, sciences and humanities across VCU's 13 schools and three colleges. The VCU Health brand represents the VCU health sciences academic programs, the VCU Massey Comprehensive Cancer Center and the VCU Health System, which comprises VCU Medical Center (the only academic medical center in the region), Community Memorial Hospital, Tappahannock Hospital, Children's Hospital of Richmond at VCU, and MCV Physicians. The clinical enterprise includes a collaboration with Sheltering Arms Institute for physical rehabilitation services. For more, please visit vcu.edu and vcuhealth.org.

About VCU Athletics
Virginia Commonwealth University Athletics is home to 17 NCAA Division I intercollegiate programs competing in the Atlantic 10 Conference. Located in Richmond, Virginia, VCU Athletics has established a tradition of competitive excellence, highlighted by numerous conference championships, NCAA Tournament appearances and the men's basketball program's historic run to the 2011 Final Four. Committed to providing a first-class student-athlete experience, VCU Athletics strives to develop champions in competition, in the classroom and in the community while serving as a source of pride for Ram Nation and the greater Richmond region. For more information, visit VCUAthletics.com.
 
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative revenue generation solutions, student-athlete marketing initiatives, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.