Evan Nicely serves as the Associate Athletic Director for External Affairs assisting in oversight of the department's external units including marketing, communications, video broadcasting, ticket sales and creative services. He also serves on the Senior Athletic Leadership Team and is the administrator for the band, cheer and dance programs as well as the secondary administrator for the women's basketball program.
At VCU, Nicely previously served as the Assistant AD for Creative Services, Director of Athletic Communications and Assistant Director of Athletic Communications. Prior to VCU, Nicely worked at Virginia Tech where he served as a contact for the football program in addition to being the primary media relations contact for men’s soccer, women's lacrosse and men’s and women’s swimming and diving. He also served as the secondary contact for women’s basketball program.
Nicely the host media contact for the Hokies' women’s soccer team during the 2015 NCAA Tournament and was the primary contact for the 2016 ACC Women’s Lacrosse Tournament held in Lane Stadium. While at Virginia Tech, he also served as the public address announcer for the Hokies' softball program as well as assisting with lacrosse, men's soccer and volleyball.
Prior to Virginia Tech, Nicely worked in the athletics communications office at Newberry College in Newberry, S.C., helping with all 17 varsity teams. He oversaw the media relations efforts for women’s basketball, men’s and women’s soccer, men’s and women’s cross country and lacrosse programs. He also assisted with the football program and served as a play-by-play voice for the Wolves for multiple sports including men's and women's basketball, softball and volleyball.
Nicely has also worked numerous national ESPN broadcasts as well as national and regional broadcasts for NBC Sports, Comcast and Fox Sports.
As an undergrad at JMU, he was as an assistant in the athletics communications office and served as a color commentator and pre-game show anchor for MadiZone Sports Network, the university’s official multimedia sports network. Nicely also served as a sports staff reporter for the school’s award-winning newspaper,
The Breeze.
Nicely graduated cum laude from James Madison University with a bachelor's degree in Corporate Communications. He graduated with a Master of Sport Leadership degree from VCU's Center for Sport Leadership. A native of Vinton, Virginia, he currently resides in Richmond.
