Virginia Commonwealth University

Dr. Robert K Winters, affectionately known as Dr. Bob, joinedthe VCU coaching staff in an advisory role in 2008.

He specializes in sports and personal performance training. Heholds a Ph.D. in Sport Psychology from The University of Virginia,a B.S. and Master of Arts degree from Ball State University. He hasextensive training in sports psychology, motor and visual learning,sports vision, sports medicine, and educational psychology.

One of the premier sport psychologists in the world, Dr. Wintershas been the director of golf instruction at the NIKE Golf Schoolssince 1994. In addition, he has been a contributor for the WorldScientific Congress of Golf Trust. Before entering the realm ofcoaching and psychology, Dr. Winters played golf at the collegiateand professional levels.

“Dr. Winters gives us a mental edge that we haven’thad in recent years,” said VCU head coach Matt Ball.“We were looking to get tougher mentally last year. He hashelped us play more in the moment and not worry about all of theother stuff around us.”

A man of varied talents, Dr. Winters has performed as aprofessional model, actor and musician. He currently resides inOrlando, Fla.