VCU ATHLETICS, LUMBER LIQUIDATORS AGREE TO MULTI-YEAR PARTNERSHIP
RICHMOND, Va. – VCU Athletics and Lumber Liquidators are both organizations based in the Commonwealth of Virginia and both excel on the hardwood. Now, they're joining forces.
Wednesday, VCU Director of Athletics Ed McLaughlin announced a multi-year partnership with Lumber Liquidators. The agreement includes corporate partnership elements and product usage opportunities in the VCU Basketball Practice Facility and other buildings that could reach $1 million in total value.
"VCU Athletics is excited to continue our partnership with Lumber Liquidators. In spending time with Rob Lynch and his staff over the last year, it became very clear that both organizations are passionate about the city of Richmond and about achieving at the highest level," McLaughlin said. "This partnership will move us closer to our goal of building a first-class basketball practice facility for our student-athletes that will enable them to succeed athletically and academically."
"VCU battles every game with 40 minutes of tenacity playing their havoc style. Lumber Liquidators takes on the big box retailers in the same way," said Robert M. Lynch, President and Chief Executive Officer, Lumber Liquidators. "Both of us are from Richmond and both of us use yellow and black as our colors. Just like VCU basketball, we're proud of how we fight every day to provide the best quality, selection, availability, service and prices to our customers in Richmond and around the country. We're proud to be associated with this great team, this wonderful school and, of course, our hometown of Richmond."
The basketball practice facility will provide a greatly enhanced atmosphere for student-athletes and coaches. This new venue will give student-athletes an advantage in their skill development and game preparation. The cutting-edge sports medicine and athletic training area will allow all of VCU's student-athletes access to state-of-the-art treatments and equipment.
The new facility will allow VCU Athletics to centralize nearly all of its basketball activities - strength training, academic advising, video study, individual skill development, team meals and practice - under one roof. Additionally, the practice facility will allow student-athletes 24-hour access to improve themselves on the court.
The final value of the VCU-Lumber Liquidators agreement will depend on the hardwood needs of the VCU Basketball Practice Facility.