Corrie Sears joined the Black & Gold in August of 2011 as the Assistant Athletic Director for Marketing. In this role Sears oversees all advertising and promotional efforts for all 16 of VCU’s sports programs, ticketing and branding campaigns, social media and revenue generating partnerships, as well as the supervision of the band and spirit squads.
During the 2011-2012 season, Sears managed the “Havoc Lives Here” men’s basketball campaign that included digital billboard media, radio, television, social media, print and internet that assisted in the school and conference record number of consecutive sellouts at the Verizon Wireless Arena at the Stuart C. Siegel Center.
For the past five years Sears has been involved with NACMA’s female mentoring program both as a mentee and mentor and was named as one of the inaugural Female Mentoring Champions this year. Sears also served on the Female Administrators Panel at the 2012 NACMA conference.
Prior to joining VCU Athletics, Sears spent four years as the Director of Marketing at the University of Nebraska, overseeing the marketing and game day efforts for all 23 sports at Nebraska that included coordinating the 300th Consecutive Sellout celebration at Memorial Stadium, hosting several NCAA Championship events and assisting in the transition from the Big 12 to the Big Ten Conference.
Prior to Nebraska, she served as the Director of Marketing for Nelligan Sports Marketing from 2004 through 2007 at Colorado State University. Sears was responsible for the fulfillment of approximately 125 corporate sponsors, including Frontier Airlines, Pepsi, Coors Brewing Company and Wells Fargo.
Sears also previously spent time at the Pepsi Center in Denver, CO, assisting with corporate sponsorship for the Denver Nuggets and Colorado Avalanche, as well as with Coors Brewing Company in sports sponsorship and the United States Olympic Training Center in Colorado Springs. Sears graduated with a bachelor's degree in sports administration and business administration from the University of Nebraska-Kearney in 2001. She received her master's degree in sports administration from the University of Northern Colorado in 2003.