With the growing brand and national notoriety that VCU has gained in recent years, Scott Day’s role has become even more critical.
Day has been with the department since the fall of 2006, but took over his current role as the Assistant AD for Athletic Communications in April of 2009.
Since he has taken over the communications area, Day has seen the department’s website traffic grow by over 300% and the social media engagement grow over 700%. He managed the media during VCU’s magical run to the Final Four in 2011, which gained the Rams worldwide publicity.
During 2012-13, the Rams were featured predominately in both ESPN the Magazine and Sports Illustrated in the same month.
|What They're Saying|
"Not only is Scott on top and ahead of the game with his vision, it is clear to see his team and people respect and value his ideas. His department is by far the best and most personable I’ve worked with in all my years around college athletics. They are a solid team, in their own right, with staff ace for a leader."
- Wes McElroy
In addition to his role as the department’s head media relations contact, Day serves as the primary contact for men’s basketball and field hockey.
When he first arrived in Richmond in 2006, Day served as the primary contact for women’s soccer, baseball and track & field. His role quickly grew, seeing him take the primary contact duty for 14 of the department’s 16 sports at one time.
Prior to coming to Richmond, he spent a year as an athletic communications assistant at Monmouth University in West Long Branch, N.J. While with the Hawks, he served as the primary contact for field hockey, men’s and women’s track & field and softball.
Day began his career path during his four years at York College of Pennsylvania, where he served as a student assistant in the sports information office under Scott Guise.
While at York, Day was a standout pitcher on the baseball diamond and served as team captain during his junior and senior seasons. He helped lead the Spartans to two NCAA Regional appearances, including a regional final in 2002.
Day and his wife, Amanda, reside in Richmond with their sons, Connor and Maddox.