Cupps’ title is Executive Associate Athletic Director for
Business Affairs. He wears many hats in that job. He oversees
the department’s budget and finances, human resources,
contracts and other internal areas of the department.
But he hardly stops there.
Cupps serves as the program administrator for the Rams’
men’s soccer, women’s basketball and volleyball
teams. He served on the NCAA Division I Men’s Soccer
Committee from 2000-04, acting as chair the final year.
Cupps has also been tournament manager for a variety of NCAA
championship events hosted by VCU over the years, including the
Women’s Basketball Final Four in 1994.
“I’ve enjoyed working with athletics, seeing the
growth of the university and increased success of our sports
programs over 24 years,” Cupps said. “VCU has
established numerous nationally recognized sports programs and
hosted many championship events during this period.
“The construction of the Siegel Center and Sports Backers Stadium has provided the Richmond area with venues that have contributed to the quality of life of its residents. The next decade should be just as exciting as VCU’s sports programs continue to mature.”
Cupps is a native of Butler, Pennsylvania, who graduated from
Penn State in 1975. From 1978-1984, he worked in Richmond as
business manager of the Roslyn Conference Center. He
became business manager at VCU in 1984 after receiving an MBA from
the school in 1983. After spending 1993-94 as an associate
athletic director at Boston College, Cupps returned to VCU in 1994
to assume his current role.
The work doesn’t bother Cupps and becomes even more
rewarding as he watches student-athletes grow and develop over
their years with the Rams.
“I gain my greatest fulfillment from interaction with our
student-athletes and helping to provide them with a successful
collegiate experience on and off the field,” Cupps said.
Cupps and his wife, Cathy, are the parents of daughters Allison
and Emily.

