Glenn Hofmann brings over 20 years of collegiate athletics experience into his first year as Executive Associate Athletic Director for External Relations at VCU.
Along with years of experience, he also brings a long relationship with Director of Athletics Ed McLaughlin, after working together for three years at Niagara University.
"I am grateful for the opportunity to re-connect with Ed McLaughlin and join his staff at VCU,” Hofmann said. “There has never been a more exciting time to be a part of VCU Athletics and the larger university community, and I look forward to building upon the remarkable momentum that has transformed this institution into a national leader in athletics, academics and community impact."
Hofmann most recently spent three years as the Director of Athletics at Merrimack College. During his tenure at Merrimack, Hofmann completed a major renovation to Lawler Arena, increased fundraising by 27%, ticket sales by 243%, hockey attendance by 310%, had three teams win conference championships, seven teams qualify for NCAA Tournaments and raised the department’s grade point average to a 3.0, which was higher than that of the general student body. Under Hofmann’s leadership, Merrimack’s NCAA Division I hockey team qualified for the NCAA Tournament for the first time in school history, and achieved a No. 1 ranking in 2011.
Prior to Merrimack, Hofmann served as associate athletics director, external affairs at Niagara, where he managed and mentored coaches, staff and students; generated new and increased revenue streams; and assisted in all facets of strategic planning, implementation, budgeting and personnel for their NCAA Division I program. A strong fundraiser, Hofmann developed and directed the athletic strategic fundraising plan that resulted in a ten percent increase in annual fundraising and a 21% increase in donors. Under Hofmann’s direction, the overall athletics department external revenue increased by 41% over a two-year period.
Hofmann also served as associate athletics director, external
relations at Lehigh University from 1998 to 2005. Prior to that
position, he served as assistant athletics director, communications
and marketing; and sports information director at Lehigh.
Hofmann has a master of arts in sports management from East Stroudsburg University and a bachelor of arts in mass communications from St. Bonaventure University. He also successfully completed the NACDA Sports Management Institute program and served as an adjunct professor of sports management at Merrimack College, Niagara University and DeSales College.
Hofmann and his wife Sue reside in Richmond.