August 13, 2014

Counting down the Top 20 Moments of 2013-14: VCU Athletics unveils new visual identity

RICHMOND, Va. – On Friday, August 22, the VCU women’s soccer team will take the field and open up the 2014-15 athletic calendar for #RamNation.

That date is less than two weeks away. With that in mind, VCUathletics.com is unveiling the top 20 moments from last year to get all of #RamNation ready for yet another exciting year for the Black & Gold.

Yesterday, we unveiled #9 with the VCU men’s tennis duo making a run to the Sweet 16 of the NCAA Doubles Championship.

Today, a new identity for VCU Athletics takes #8.

#8 – Fresh Look – VCU Athletics unveils new visual identity

 VCU Athletics has always pursued excellence on the field of play and in the classroom. Now the Rams has the look to match.

In March, the VCU Athletics Department unveiled its new visual identity series and brand marks. The series, which includes new primary and secondary logos, as well as a font style, embodies VCU’s bold, unique and progressive characteristics.

In recent years, VCU has risen to a position of national prominence in NCAA Division I athletics, notably with men’s basketball’s Final Four run in 2011 and the program’s move to the Atlantic 10 Conference in 2012. As more eyes turned to VCU Athletics, it became obvious that the program’s visual identity needed an upgrade to accompany the athletic program’s ascent.

“We’re very excited about our new visual identity,” said VCU Director of Athletics Ed McLaughlin. “This is something that is important for the future of this department. These marks strengthen the VCU brand and will factor in everything from marketing to recruiting. These will represent who we are. When our fans and our student-athletes walk down the street with these logos on their shirt, they can do so proudly.”

 

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