GLENN HOFMANN, EXECUTIVE ASSOCIATE ATHLETIC DIRECTOR
Glenn Hofmann brings over 20 years of collegiate athletics experience into his first year as Executive Associate Athletic Director for External Relations at VCU.
Along with years of experience, he also brings a long relationship with Director of Athletics Ed McLaughlin, after working together for three years at Niagara University.
"I am grateful for the opportunity to re-connect with Ed McLaughlin and join his staff at VCU,” Hofmann said. “There has never been a more exciting time to be a part of VCU Athletics and the larger university community, and I look forward to building upon the remarkable momentum that has transformed this institution into a national leader in athletics, academics and community impact."
Hofmann most recently spent three years as the Director of Athletics at Merrimack College. During his tenure at Merrimack, Hofmann completed a major renovation to Lawler Arena, increased fundraising by 27 percent, ticket sales by 243 percent, hockey attendance by 310 percent, had three teams win conference championships, seven teams qualify for NCAA Tournaments and raised the department’s grade point average to a 3.0, which was higher than that of the general student body. Under Hofmann’s leadership, Merrimack’s NCAA Division I hockey team qualified for the NCAA Tournament for the first time in school history, and achieved a No. 1 ranking in 2011.
Prior to Merrimack, Hofmann served as associate athletics director, external affairs at Niagara, where he managed and mentored coaches, staff and students; generated new and increased revenue streams; and assisted in all facets of strategic planning, implementation, budgeting and personnel for their NCAA Division I program. A strong fundraiser, Hofmann developed and directed the athletic strategic fundraising plan that resulted in a ten percent increase in annual fundraising and a 21-percent increase in donors. Under Hofmann’s direction, the overall athletics department external revenue increased by 41% over a two-year period.
Hofmann also served as associate athletics director, external relations at Lehigh University from 1998 to 2005. Prior to that position, he served as assistant athletics director, communications and marketing; and sports information director at Lehigh.
Hofmann has a master of arts in sports management from East Stroudsburg University and a bachelor of arts in mass communications from St. Bonaventure University. He also successfully completed the NACDA Sports Management Institute program and served as an adjunct professor of sports management at Merrimack College, Niagara University and DeSales College.
Hofmann and his wife Sue reside in Richmond.
Regional Contact Areas: NY City, California, Boston, Philadelphia, Atlanta
Sports: Men's Tennis, Women's Tennis, Men's Golf, Men's Soccer
LIONEL BACON, ASSOCIATE ATHLETIC DIRECTOR FOR DEVELOPMENT
Orginally from Louisville, KY, Lionel Bacon joined the VCU Atheltics staff team in September of 2014. Bacon graduated from VCU for both his undergraduate and graduate degrees, incluidng a Master's in Athletic Administration in 1994. During Bacon's undergraduate years at VCU, he was a member of the VCU Men's Basketball team, including serving as co-captain in both his junior and senior seasons. While completing his graduate degree, Bacon was a member of the VCU Athletic depertment staff team and served as Assistant Ticket Manager and Director ofAthletic Outreach. Immediately following graduate school, Bacon began a 20 year career with the YMCA, which included roles in Richmond, Cleveland, Ohio, Houston, Texas, and most recently in South Hampton Roads, Virginia, where he served as District Vice President.
"It's unbelievable to have the opportunity to support student-athletes at such an incredible university, where I myself was a student-athlete. Being able to give back to an athletic department that gave so much to me is exciting!"
In his role at VCU, Bacon is responsible for securing new and existing donors to the Ram Athletic Fund for annual and major gifts, and working closely with the Ram Athletic Fund Board. He is also responsible for working with Men's and Women's Basketball, Men's and Women's Track and Field and Cross Country to implement sport specific fundraising programs as well as sport specific advisory boards.
Lionel, his wife Christy, and their sons, Landon and Leyton reside in Richmond.
Regional Contact Areas: Chicago, Florida, Washington, D.C.
Sports: Men's Basketball, Women's Basketball, Men's Cross Country/Track & Field, Women's Cross Country/Track & Field
DANNY O'BRIEN, ASSISTANT ATHLETIC DIRECTOR FOR DEVELOPMENT
Regional Contact Areas: Charlotte, Raleigh-Durham, Norfolk, Virginia Beach
Sports: Baseball, Women's Soccer, Volleyball
Daniel O'Brien joined the VCU Athletic Department as the as the Assistant Athletic Director for Development in December 2016. O'Brien returns to VCU after a stint at Siena College where he oversaw the Saints Alive! Athletic Fund which raises over $500,000 annually for the benefit of Siena's student-athletes. O'Brien also managde the athletic department's key fundraising events, solicited gifts for the College's Living Our Tradition capital campaign project and established various outreach initiatives.
Prior to joining Siena College, O'Brien held the position of Ram Athletic Fund Associate at VCU. In this role O'Brien assisted with special events, capital project solicitations and assisted in the VCU Athletics annual fund which raised over $3 million in the 2012-2013 academic year. O'Brien also assisted in the seat equity program for the E.J. Wade Arena at the Stuart C. Siegel Center.
A native of Washington, D.C. and Gonzaga College High School graduate; Daniel O'Brien was named the Assistant Athletic Director for Business Operations and Facilities at Niagara University in March 2009. At Niagara, O'Brien was responsible for the day-to-day business operations of the athletic department including: oversight and management of all Niagara's athletic facilities, overseeing the individual budgets of the 17 Purple Eagle athletic teams, monitoring travel, equipment and recruiting expenses and serving as the liaison with the university's business office.
O'Brien graduated from Niagara University completing his degree in 2008. He majored in Sports Management while also holding the position of head men's basketball manager throughout his four years. The Purple Eagles went to the NCAA Tournament in 2005 and 2007.
After graduation O'Brien spent the 2008-09 year as the Director of Basketball Operations for the Niagara University Men's Basketball team. The Purple Eagles finished the year with a 26-9 record and advanced to the National Invitational Tournament.
O'Brien received his master's degree from VCU's Center for Sports Leadership in the summer of 2014.
CATHERINE POLICASTRO, SPECIAL EVENTS & FULFILLMENT DIRECTOR
Phone: (804) 828-3956
Catherine Policastro joined VCU Athletics as the Special Events and Fulfillment Director in August 2017. Catherine oversees the planning and execution of all special events for the athletic department, in addition to managing donation and fulfillment requests with various constituents.
Prior to VCU, Catherine spent one year as the Suites and Events Graduate Intern for the Virginia Athletics Foundation. In this role, she provided hospitality to suite holders for football, basketball and baseball games at the University of Virginia and assisted with the coordination of special events for the VAF.
Catherine got her start in college athletics as an undergraduate student at James Madison University, where she worked in both the Athletics Communications and Student-Athlete Services offices. Additionally, she served as the founding president of the school’s chapter of the Association for Women in Sports Media from 2014-2016.
A native of Bayonne, New Jersey, Catherine received her Master’s of Higher Education, concentrating in collegiate athletic administration, from the University of Virginia in 2017 and graduated cum laude from James Madison University with a Bachelor’s degree in Media Arts & Design in 2016.
ANDREW BRANDT, GRADUATE ASSISTANT
Brandt joined VCU in the summer of 2017 as a graduate assistant for the Ram Athletic Fund. Prior to VCU, Andrew served as a ticket office intern at Villanova University where he oversaw day-to-day ticketing operations. He also fulfilled ticketing requests for Men’s & Women’s Basketball, Football and Men’s Lacrosse.
Brandt is a 2016 graduate of Ithaca College with a degree in sports management. While, he played varsity men’s basketball team for two years and helped Ithaca make the NCAA Sweet 16 during 2012-2013 season. Brandt was also a member of the men’s track and field teams, competing in two indoor seasons, three outdoor seasons and earning NCAA Division III All-American Honors in the High Jump.
Brandt is originally from Philadelphia and is currently working towards his master’s degree in VCU’s CSL Program.
TONY LEE, GRADUATE ASSISTANT
Tony Lee joined VCU Athletics as the graduate assistant for the Ram Athletic Fund in August 2017. Lee comes to Richmond after retiring from the U.S. Army after 20 years of service in June 2016.
Lee has over 15 years of experience as a high school referee for football, basketball, volleyball, baseball, and softball in addition to over 10 years of coaching experience in army combatives, basketball, and softball.
He earned a Bachelor’s of Science in Criminal Justice from Troy University in 2016 and is working towards a Master’s of Education in Sport Leadership from the Center for Sport Leadership at VCU.