DANNY STERLING, EXECUTIVE ASSOCIATE ATHLETIC DIRECTOR
PHONE: (804) 828-7398
Danny Sterling joined VCU Athletics in June of 2019 as the Executive Associate Athletic Director and is in charge of overseeing the Ram Athletic Fund and external operations.
Sterling joined VCU after serving as the Presbyterian College Director of Athletics since June of 2017. Prior to Presbyterian, Sterling spent the previous eight years as Athletic Director at the University of Virginia's College at Wise. At UVa-Wise, he was responsible for the day-to-day operations of the athletic department, a multi-million dollar budget, a staff of 45, and over 300 students. He was instrumental in the development of all strategic and financial planning, as well as athletic revenue generation and development initiatives.
Sterling was prominent in several fundraising projects, multiple endowed scholarships, and annual giving initiatives. He also improved revenue streams to increase the operating budget and scholarships. Sterling established student-academic and success programs, including institutional academic eligibility requirement above the NCAA minimums, and academic support programs for student-athletes that have increased graduation rates above that of the student-body.
Previously, Sterling served as a trainer for the Cavalier athletic program from 1995-2006 and as the assistant athletic director from 2004-2006.
Following his first stint at UVa-Wise, Sterling was the head athletic trainer at fellow Big South member Longwood from 2006-07. In 2007, Sterling took over as Assistant Athletics Director for Business Operations, before being promoted to Associate AD for Internal Operations in 2009. As an athletic administrator, Sterling aided the Lancers in the NCAA Division I certification and reclassification process. He has also supervised ticket sales, marketing, athletic training, men's tennis, women's tennis, field hockey, and the strength and conditioning program.
Sterling is a two-time graduate of Virginia Tech and holds a Bachelor of Science (1994) and Master of Science (1997), both in Health and Physical Education.
He is a native of Pound, Va., and is married to the former Kimberly Powers of Norton, Va. He and his wiife are proud parents of Marley.
BRYAN ALLEN, ASSOCIATE ATHLETIC DIRECTOR FOR MAJOR GIFTS
Bryan Allen joined VCU in September of 2017 as the Associate Athletic Director for Major Gifts. Allen previously worked at JMU as the Assistant Athletics Director for Major Gifts. In that role, Allen was charged with management of Major Giving and Capital Campaign initiatives.
Prior to JMU, Allen worked at the University of Cincinnati where he spent seven and a half years. He served as the Director of Development and Leadership Gifts for Bearcat Athletics. While at Cincinnati, he and his team raised the private support for the $86 million renovation and expansion of historic Nippert Stadium and the $16 million Sheakley Athletics Center. He started at UC as a volunteer intern, quickly moving into an assistant director role managing the daily business processing systems. From there, he was promoted to Associate Director of Development with his responsibilities expanding to include annual fund work.
Prior to his appointment at UC, he served as a football video operations staff assistant with the Cincinnati Bengals of the National Football League.
A native of Huntington, West Virginia, Bryan is a double graduate of Marshall University with a 2004 bachelor's degree in physiology and a 2006 master's in athletics administration. He worked as a video assistant and development associate while completing his degrees. He was a part of the support staff for three Mid-American Conference football championships (1999, 2000, 2002) including the 1999 campaign which found the Thundering Herd 13-0 and finished the season with a school-record ranking of 10th in the final AP poll.
Bryan, his wife Becky, their son Carson and their boxer Garnet reside in Richmond.
DANNY O'BRIEN, ASSISTANT ATHLETIC DIRECTOR FOR DEVELOPMENT
Daniel O'Brien joined the VCU Athletic Department as the as the Assistant Athletic Director for Development in December 2016. O'Brien returns to VCU after a stint at Siena College where he oversaw the Saints Alive! Athletic Fund which raises over $500,000 annually for the benefit of Siena's student-athletes. O'Brien also managde the athletic department's key fundraising events, solicited gifts for the College's Living Our Tradition capital campaign project and established various outreach initiatives.
Prior to joining Siena College, O'Brien held the position of Ram Athletic Fund Associate at VCU. In this role O'Brien assisted with special events, capital project solicitations and assisted in the VCU Athletics annual fund which raised over $3 million in the 2012-2013 academic year. O'Brien also assisted in the seat equity program for the E.J. Wade Arena at the Stuart C. Siegel Center.
A native of Washington, D.C. and Gonzaga College High School graduate; Daniel O'Brien was named the Assistant Athletic Director for Business Operations and Facilities at Niagara University in March 2009. At Niagara, O'Brien was responsible for the day-to-day business operations of the athletic department including: oversight and management of all Niagara's athletic facilities, overseeing the individual budgets of the 17 Purple Eagle athletic teams, monitoring travel, equipment and recruiting expenses and serving as the liaison with the university's business office.
O'Brien graduated from Niagara University completing his degree in 2008. He majored in Sports Management while also holding the position of head men's basketball manager throughout his four years. The Purple Eagles went to the NCAA Tournament in 2005 and 2007.
After graduation O'Brien spent the 2008-09 year as the Director of Basketball Operations for the Niagara University Men's Basketball team. The Purple Eagles finished the year with a 26-9 record and advanced to the National Invitational Tournament.
O'Brien received his master's degree from VCU's Center for Sports Leadership in the summer of 2014.
VANESSA MOORE, DIRECTOR OF THE RAM ATHLETIC FUND
Vanessa Moore joined the VCU Athletic Department in March 2018 as the Director of the Ram Athletic Fund after spending four seasons with the VCU Women’s Basketball team as Director of Operations. In her previous role, Moore oversaw many of the program’s administrative and logistical tasks, including team travel and program budget management.
As the Director of the Ram Athletic Fund, Moore will be responsible for the cultivating, soliciting and stewarding of annual fund gifts.
Vanessa is a 2013 graduate of Georgetown University, where she was a Division I student-athlete on the women’s basketball team. Moore was a two-year captain and participant on the school’s 2011 Sweet-Sixteen run in the NCAA Tournament, only the second in school history. Vanessa received her undergraduate degree in Government and Spanish. Later, she continued her education at Virginia Commonwealth University, graduating with a dual-degree MBA & M.Ed in Sport Leadership in 2017.